“Ridesharing. It’s no safer than hitch-hiking.” These are the words splashed across a massive billboard at Sydney’s Kingsford Smith Airport, paid for by the NSW Taxi Council. According to the NSW Taxi Council’s website, “the new campaign is highlighting the risks of illegal taxi services, including ridesharing”. While this particular ad didn’t single out any particular […]
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Of the many commentators who have weighed in over recent months about what regulations should apply to sharing economy companies, I think few have a fundamental understanding of what the term “sharing economy” actually means. For many it equates to a single company: Uber. But the $50 billion company disrupting taxi services isn’t involved in the sharing economy in […]
The saying goes that trust takes years to build, seconds to break and forever to repair. It’s certainly true in everyday life, where we have spent thousands of years developing ways to trust one another, whether it’s how we trust our neighbours or whether we trust major brands. Online, where we don’t have the benefit […]